Good intentions don’t build better organizations. Structures and behaviours do.
Hi!
Hi, I’m Rosien*. I work with startups and scaleups that genuinely want to improve the world. Not as a tagline for marketing purposes, but as the actual point. And I help them get organized in a way that makes that possible.
Most organizations trying to do good are still organized like the ones they’re trying to be different from. Not for a lack of good intentions, but because the default is just that strong. If you want to do genuine good in the world, you need to organize differently. Include all the voices and leverage all the wisdom in your organization. Use power responsibly. Care for your purpose AND your people.
Idealism without organizational maturity just leads to exhaustion. The organizations that actually change things aren’t just aligned on values, they’re designed for impact.
* Pronounced as ‘Rosie’ with an added -n, and my pronouns are she/her.
I’m a certified Holacracy Coach with over ten years of experience in facilitation, coaching, and organizational design. I work at three layers, because pulling on one without the others rarely works:
Structure. Creating the clarity that your organization needs. Clear roles so that people can take ownership and know what they can expect from each other. Processes that support decentralized power (hiring, compensation, performance, strategy). The unglamorous stuff that determines whether your culture survives contact with reality.
Practice. Coaching your team through self-management, whether that’s just getting started or going deeper. Meeting structures, decision making, leadership coaching, custom trainings. Whatever your team needs.
People. Giving your team the tools to have uncomfortable conversations. To hold each other accountable without defaulting back to hierarchy.
I work at the intersection of culture, structure, and team dynamics. Partly because that’s where the interesting problems are, partly because you can’t really separate them.
